The People Connection

Staying Power with Bob Slone

Sandra Acham, Founder, Ulumous LLC

What if the secret to outlasting your competition isn't your product, it's how you talk about it?

Most startups fail not because their ideas are bad, but because they never learned to communicate what makes them essential. 

Bob Slone knows this better than anyone. He has lived three professional lives: chasing great stories as a journalist, diving into big tech, and then pulling struggling startups back from the brink. His journey provided a perspective most consultants never develop. He knows how to link the core areas of a business, and more importantly, how to make people care about it.

We dig into the skills founders wish they'd mastered earlier: selling without sounding desperate, knowing when to pivot (and when you're just panicking), and why the communication habits you build in year one will either save you or sink you in year five.

If you're in the early stages of building something, or trying to revive an old business model, this conversation might be the reset you need.




Important Sections:

  • (0:27) Bob’s Journey From Journalism to Tech Storytelling
  • (6:11) Start With More Than an Idea
  • (9:08) Don’t Be Afraid to Pivot
  • (14:07) Stop and Assess Your Progress
  • (18:16) Never Stop Talking to People


Connect With the Guest:

LinkedIn: linkedin.com/in/robertslone